KIA

Silence is powerful

When you think of performance cars, you usually think of loud, revving engines. But not in the case of the all-electric EV6 GT. Because its 576 HP engine doesn’t need to make a bunch of noise to get noticed. So, in this campaign, we’re celebrating an unexpected spokesperson—Kris Martin, a professional race car driver who is deaf. Behind the wheel of the EV6 GT, he’s about to make a loud statement by making people feel the power of silence.