LAFFY TAFFY
LAFF IT OFF.
Life isn’t always sunshine and rainbows, so how do we get through it? We find a way to laugh. Laffy Taffy is known for its jokes, so let’s bring the jokes up (or down) a notch with a little dark humor we can all relate to.
Your taffy your jokes
We want everyone who eats Laffy Taffy to take part in the fun, because we all have our own hilariously cringe moments. We changed the packaging to include your own sticker to write on - mad lib style.
LAff machine
Laffy Taffy will place vending machines around college campuses so everyone can have a delicious Laffy Taffy and use the stickers to put their painfully funny jokes on display around campus.
Laffy taffy will give their followers a chance to submit their own tragically funny stories and turn them into memes on social.
Laff Tour
Hosted by Taylor Tomlinson, Laffy Taffy will sponsor a nationwide comedy tour on college campuses. No fancy comedian lineup, just an opportunity for college kids to get up there and laugh about their misery.
merch
This idea of using laughter to cope is so universal, it can live anywhere. So, of course we made merch to go along with our Laff It Off campaign.